About Us

The Whole Plants Company is a Social Enterprise – a private corporation that balances commercial efficiency with a deep social commitment to Accelerating Humanity’s Shift to Whole Plant-Based Foods and Healthy Longevity by:

• Presenting comprehensive, science-based information on nutrition, lifestyle, cooking, and behavior change
• Offering a wide range of healthy foods, products, and services that make whole plant-based living and longevity easy and enjoyable
• Reinvesting all donations and the majority of profits into the mission

We Make Plant Foods and Products That Support Evidence-Based Longevity. We design and produce fully integrated ecosystem to support wholesome comprehensive lifestyle. Our products work together to maximize their impact.

Today, most grocery stores, restaurants, and catering options are dominated by ultra-processed foods – often overloaded with sugar, salt, oils, chemical additives, and animal ingredients. Eating truly healthy shouldn’t require a PhD in biochemistry – endlessly reading unpronounceable food labels and researching every unknown ingredient. Furthermore, the supplement and wellness industries are full of conflicting claims, misinformation, and questionable product quality. It’s overwhelming, exhausting, and intentionally confusing! That’s why we’re building the Whole Plants Company to make healthy, minimally processed whole-plant choices and longevity-promoting lifestyles the default – clear, trusted, and easy.

To help us with the mission click Contribute or WholePlantsCo.com/Contribute.

A Message from the Founder

Hello, I’m Victor. My journey started 10 years ago when I was nearing overweight and not feeling my best. A bout of stomach flu led to a few days of unintentional fasting, and I lost a little weight while feeling amazingly energetic. (Who knew? Mother Nature’s way of saying, ‘Hey, Victor, time to ditch the junk and go green!’). Motivated, I tracked my calories, got back into regular exercise, and lost 22 lbs (10 kg) in 10 weeks. 

During that time, I discovered NutritionFacts.org and Dr. Michael Greger’s “How Not to …” – a book that captivated me with its structured, engaging and science-backed guidance on disease prevention and reversal, healthy eating and lifestyle. As a professional actuary and data scientist, I’m trained to view data and risk through predictive analytics. I applied the same analytical rigor I use in my career to my own health, and the data showed I was on a high-risk path toward preventable disease. That realization sparked a decade of learning and self-experimentation. I’ve learned from specialists, courses, and dozens of books, but Dr. Greger’s work remains my favorite for its comprehensiveness, entertaining style, and exceptional evidence-based focus. I follow it nearly 100%, with transformative results: 

• Weight management has become more straightforward – I adjust it up or down when needed
• Annual blood tests (50+ biomarkers) show impressive improvements, guiding my eating and supplement tweaks
• According to my smart scale’s estimate, my metabolic age dropped from 45 (at age 38) to 33 (now at age 48) – a 12-year decrease against a 10-year chronological increase – “rejuvenation” of 22 years 
• Based on my smartwatch’s VO₂ Max estimate, my fitness age is 21. I play high-intensity squash several times a week
• My sensitivity to food has heightened, letting me detect subtle smells, tastes, and textures of ingredients

I genuinely enjoy the transformation – I feel stronger, more energetic, and more vibrant than I did in my twenties – like I’ve discovered the fountain of energy and youth, but instead of water, it’s powered by plant smoothies and zero regrets!

This personal change – combined with my frustration with health misinformation, the lack of truly whole plant-based alternatives to ultra-processed and animal products, and my internal drive to make the world a better place – inspired me to create the Whole Plants Company as a Social Enterprise. We’re Accelerating Humanity’s Shift to Whole Plant-Based Eating and Evidence-Based Healthy Longevity by building tools, content, and products that make this lifestyle easy and enjoyable for everyone. 

Your contribution, donation, and support help accelerate this transition. Join us in making the healthiest choice the easiest choice – for you, for us, and for the people we love and care about!

Victor,
Whole Plants Company Founder

Notes: The founder’s health and fitness results are individual and not a guarantee of similar outcomes; always consult a healthcare professional before making significant lifestyle changes. May your results be even more positive, and truly transformative.